Welcome back to our series on video marketing trends! Our first blog addressed why the changes in marketing require you to keep up with high quality company videos, and in this blog, we’ll take a look at some of the things you can do to make this happen. BTP Media is your Top Rated National® video production company, and we would be more than honored to get to work with you. Take a look at some of these videography tips to increase your marketing presence, and contact us for promotional videos, product videography and more.

Promotional Videos

Launching a new product is an absolutely essential time to ramp up your marketing, and a promotional video is the best way to do this. You need something that highlights your product, and you need the perfect product videography to make this happen. Some of the best promotional videos are ones that follow these guidelines:

  • Keep it brief. A video that is succinct is highly preferential to a longer and more drawn out one. You need a way to encompass your brand in a way that packs a punch, which is why you need to work with an expert video production company.
  • Deliver a clear message. Your promotional video needs to make it very clear what you’re selling, and keep this as concise as possible. Less is absolutely more, but less also needs to look fabulous in order to make an impact.
  • Look good. You’d think this goes without saying, but you’d be surprised. How many times have we stopped watching a video or avoided it altogether because it lacks zeal and zest? This is where the professionals come in—working with BTP Media is a way to ensure your promotional video takes your business to the next level.

Even if you’re not launching a product, your brand could always use a boost. Our promotional videos and product videography bring your business to new heights, but don’t take our word for it—watch an example of our work below!

Company Videos

Just like no one on “Friends” ever knew exactly what Chandler did for work, it’s a far more common scenario than we might realize. No matter our specialty or career, there’s certain jargon that people outside the industry are unfamiliar with. A lack of understanding can make it difficult for your business to grow, because if someone doesn’t know what you do or how they can help you, why would they want to work with you?

Company videos are precisely the explanation needed to showcase your business, brand and/or product. Even if your business is pretty straightforward, like a restaurant, very few eating establishments have “restaurant” in the name. A company video is a way to make your message and purpose as transparent as possible, and, as an added bonus, presented in an artistic way. Take a look at a company video sample from BTP Media and see what our video production company could do for you. From video editing services to drone videography and more, we’ve got you covered.

Event Videography

If your business is in the event or event planning business, this is a no-brainer. You absolutely need to draw in clients and new business, and event videography is the way to do that. Between pictures of a wedding venue that rest stagnantly on a webpage and an interactive example of event videography that seemingly takes you there, which place would you choose?

Additionally, if your corporation is sponsoring an event, this can serve as a promotional video in its own regard (and is equally beneficial). Event videography is just another way our video production company can take your business to new places. See for yourself with a sample from our portfolio below:

There are so many incredible ways you can keep up with the video marketing trends, and BTP Media is the way to make this happen. Your company videos should be as remarkable as your company itself, and considering how video marketing is the fastest growing and top ROI-producing marketing venture, you need something that’s going to stand out. Contact BTP Media for promotional videos, hotel video productions, music video work, and so many other types of video editing services. Since you deserve videos that go above and beyond all expectations, you deserve Beyond the Porch Media.